Although not as popular as email marketing, SMS marketing can actually be a more effective marketing campaign. I was actually the target of an SMS marketing campaign a few days ago, and although it didn\u2019t result in a sale for the guy, I had to admire the strategy. The targeting was good, the sales pitch was friendly, the message wasn\u2019t harassing, nothing in the message came off as a scam (seemed legitimate), and when I declined the offer, that was the end of it. <\/p>\n\n\n\n
There are many ways to do SMS marketing, but I honestly believe that this is one of the better ones.<\/p>\n\n\n\n
This is what the message said<\/p>\n\n\n\n
\u201cHi this is Eric! I help Construction companies find health coverage all over the country.\u00a0 I would like to help Long Change LLC get an easy look at PPO plans for local self-employed families.\u00a0 May I send you a quote?\u201d<\/em><\/p>\n\n\n\n In breaking down this message, one can see the following:<\/p>\n\n\n\n Now, I\u2019ll admit, I didn\u2019t send a reply to Eric. So, a few days later this is what I got.<\/p>\n\n\n\n \u201cHey! It\u2019s Eric again, just sending a friendly follow up. Not sure if you got my last message. Are you available for a quick call?\u201d<\/em><\/p>\n\n\n\n Once again, I declined to respond to the message. A few days later I received.<\/p>\n\n\n\n \u201cI know you\u2019re busy with work. I\u2019ll send quotes to see if they are something you would be interested in. What are the ages of everyone needing coverage please?\u201d<\/em><\/p>\n\n\n\n After three text messages it became apparent that this guy was going to just keep texting me. I therefore, sent a friendly reply stating that we are ok on the health coverage front and would not be interested.<\/p>\n\n\n\n This was his response.<\/p>\n\n\n\n \u201cAppreciate the update! Wish you nothing but the best, always here as a resource.\u201d<\/em><\/p>\n\n\n\n As a business owner, and even though we weren\u2019t in a position to buy, I appreciate the way \u201cEric\u201d went about trying to get a sale. He was friendly and gave the impression that he was there to help, as stated in his initial message, giving me the sense that he was more of a potential ally to me versus just a salesman. <\/p>\n\n\n\n The other important thing about this message is that he stated his name a few times. This gave me the impression that he was looking to start a business relationship first and a sale second. This is important. He didn\u2019t make a sale, but he did get me to solicit a reply. That created a contact, and honestly if I do need health coverage at some point in the future, I will probably shoot this guy a text and ask him for some quotes. <\/p>\n\n\n\n Now, you can use your phone to send out a whole bunch of text messages to try and build contacts and sales, but using a computer program provides a lot of advantages. <\/p>\n\n\n\n Some of those include:<\/p>\n\n\n\n