While you’re developing your email marketing strategy, it’s important to focus on some of the best practices. These include personalization, clutter-free design, and automation. These tips will help you get your marketing campaigns off the ground and keep your subscribers engaged. Read on to learn more. And remember, the most important part of your email marketing strategy is getting your audience to opt in.

Double-opt-in strategy

A double-opt-in strategy for email marketing has several benefits. For one, it protects your list from unengaged subscribers and spammers. It also helps you maintain the accuracy of your subscriber list. A double-opt-in strategy also increases click-through rates and deliverability rates.

Another benefit is that subscribers who confirm their subscriptions are less likely to report your emails as spam. Too many spam reports can damage your sender reputation, preventing your emails from reaching your subscribers. According to Talos Intelligence, 85% of all email sent in the world is spam. Using double opt-in to build an email list is one of the most effective ways to avoid this.


Email marketing is a powerful tool, and personalization is one of the best ways to make it more effective. It increases your open and click rates, which means more sales and improved ROI. Furthermore, it helps you build relationships with your customers beyond the initial sale. It also opens up the possibility to remarket to past customers, a practice that can boost advertisement response rates by 400%.

Email personalization can help you target your customers by using information such as their location. For example, if a potential customer has purchased sports shoes in the last six to twelve months, you can send them a personalized email that highlights the latest models. Personalization can also help you make your emails more informative, such as providing valuable advice.

Clutter-free design

When you’re designing your email newsletter, make sure to use a clutter-free design. This helps your readers scan the content quickly and easily. You can also use whitespace and contrasting colors to make CTAs stand out. According to HubSpot, 46% of all emails are opened on mobile devices, so it’s important to use a responsive design for your emails. To do this, you must make sure your emails are as easy to read on mobile as they are on desktop versions.

Keeping your design simple and uncluttered is the best way to increase your email’s open rate. When designing your email, avoid using too many colors and other distracting elements. Try to keep the essential information within the first 350 pixels. In addition, a grid-based design structure is the best way to organize information in an email.


Once you’ve set up an automation campaign, it’s important to monitor its performance. This can help you tweak workflows and refine your strategy. It can also help you understand how to engage your target audience, which is a key step in increasing conversion rates. This is particularly important when focusing on new and latent leads.

Automated email marketing helps businesses scale their marketing efforts by sending targeted emails to specific groups of subscribers. It saves time and ensures that relevant information is delivered to subscribers at the right time. It knows when it’s most relevant to send emails and automatically sends them when certain actions have been taken by your audience.

Organizing copy to direct readers to a call-to-action

When creating a sales letter or email, it is important to include a call to action (CTA). This is a short blurb of copy that will ask for your reader to take a certain action. Often, this involves giving them something of value in exchange for their contact information. CTAs are one of the primary reasons why businesses run marketing campaigns, because they connect with potential customers and push them to take action.

When writing an email, it is important to follow best practices for directing readers to a call-to-action. Organizing copy to direct readers to spelled out the CTA is one way to ensure that your copy is more compelling and more effective. For example, in a lead nurturing email, a primary CTA may be to download an infographic. A secondary CTA might be to schedule a call. Whatever your CTA, it should be clear and motivate the reader to take action.

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