Although not as popular as email marketing, SMS marketing can actually be a more effective marketing campaign.  I was actually the target of an SMS marketing campaign a few days…

Email marketing services are becoming more popular with businesses of all sizes, and the cost of sending a marketing email has fallen dramatically. The average cost of an email campaign…

If you are looking for a way to make text messaging easier, you should consider using a text message template. You can use this type of template to create multiple messages…

So, you’re a small business owner.  You have a Gmail, Outlook, or Yahoo email account.  The questions become “Is that enough?” and “What benefits do an Email Marketing Platform provide?”.…

An SMS Campaign is a powerful channel to reach your customers. But it is important to avoid treating it as a separate initiative. This approach will not help you to…

There are several ways to promote your business using text messages. You can use targeted messages, opt-in options, and automate campaigns. The limit on SMS messages is 160 characters, so…

To ensure your digital marketing is successful, you should set realistic, measurable, attainable goals. These goals can be used to leverage your resources, generate leads, and reinforce your branding. The…

If you type the name of this post into Google you will invariably get a whole slew of answers and other blog posts on this particular topic.  I’ve read through…

While you’re developing your email marketing strategy, it’s important to focus on some of the best practices. These include personalization, clutter-free design, and automation. These tips will help you get…

There are many email and SMS marketing software platforms out there. But how do you choose the best one? Here are five to consider. They claim to offer high message…