There are several ways to promote your business using text messages. You can use targeted messages, opt-in options, and automate campaigns. The limit on SMS messages is 160 characters, so be sure to include your marketing message and CTA. For example, if you are offering mobile coupons, you should include an opener, the details of the coupon, and instructions on how to redeem them. However, you should not overdo the use of SMS marketing. It’s possible for consumers to ignore these messages or they may simply opt-out.
Opt-in options
The first step in getting people to opt-in to your text messages is to use the right tactics. You can start by using billboards or off-site signage. Studies have shown that 91% of people carry their mobile phones on them at all times. This means that people are likely to remember a keyword or short code when they pass by a billboard.
The next step is to create an opt-in list. This process is easy to set up and can be done in a variety of ways. For example, a business can ask new customers for their phone number in-store, send emails with a sign-up link, or even invite customers to enter their number when making a purchase.
Automated campaigns
Automated campaigns for text message marketing are a great way to reach your customers on a more regular basis. Compared to one-off campaigns, these can be tailored to your business’s specific needs. For example, you can send out a text when a particular action is taken, like signing up for an e-newsletter, making your campaigns even more effective. Moreover, you can automate a variety of tasks, like identifying specific segments of customers and sending out relevant offers and surveys automatically.
The success of automated campaigns for text message marketing starts with the tools and services that you use. You should choose a service with a transparent cost structure, comprehensive features and complementary tools to make sure your messages get to your customers at the right time. Some SMS marketing services are free to use, which can help you test the service’s features.
Targeted messages
Targeted messages are an important aspect of successful text message marketing. However, there are a number of things to remember before you start sending SMS. First, you have to ensure that your audience has given you permission to text them. If not, you can risk getting in trouble by breaking the law. In addition, it is illegal to buy mass phone numbers and send them unsolicited messages. This can result in hefty fines and other penalties. Second, you have to understand your audience. This way, you can create targeted marketing campaigns and avoid alienating customers who don’t consent.
Targeted messages are more effective than generic ones. They help you move your audience along the customer journey. While the process can be complex, it can help you convert more visitors into paying customers.
Time of day
Time of day is an important consideration when marketing with text messages. People are more likely to read messages in the morning, during lunch and dinner, and after work. They are more likely to take action when they receive texts at these times. The time you send your message also depends on your product or service, as well as your clientele.
It’s generally best to send your promotional messages on weekdays. Messages sent on weekends are likely to be missed. Consumers also don’t spend as much time in stores, so they may not receive a promotional message. Restaurants, on the other hand, can benefit from sending text messages during the weekend, when people are more likely to eat out.
Avoiding Text slang
When it comes to text messaging, it can be difficult to convey the correct tone. This is why marketers need to do as little as possible to interfere with the tone of the message. One effective way to do so is to keep the tone as professional as possible. This includes avoiding business abbreviations and conversational slang.
In addition to abbreviations, text messages can also include images and GIFs. This will help your mobile coupons appear more professional. Abbreviations are useful but can be confusing to recipients. If your customers cannot understand what you’re trying to communicate, they will simply ignore your message. If you’re considering using text slang in your text message marketing campaigns, remember to check your audience’s preferences.